Where music, fashion, and racing collide for South Africa’s next generation
Location: Hollywoodbets Kenilworth, Cape Town, South Africa
Get ready for a race day like no other. Tracktion Events is redefining the experience, fusing music, fashion, sport, and social culture into one unforgettable celebration.
Designed for students and young professionals, Tracktion unites Cape Town’s next generation in a showcase of energy, individuality, and connection.
The launch event, Tracktion @ Hollywoodbets Kenilworth, takes place on Wednesday, 3 December 2025, featuring an exclusive student-only area, live DJ sets, food trucks, bars, and a golden-hour afterparty, all built for content creation and sharing.
It’s not just an event. It’s a new social moment for South Africa’s students.
“Tracktion is not your parents’ race day,” says Jamie Bailey, Director and Co-Founder of Tracktion Events. “It’s where racing meets the party and the crowd is the vibe. It’s the perfect opportunity to bring horse racing into student life.”
With access to over 65,000 students across UCT, Stellenbosch University, Varsity College, and Red & Yellow, Tracktion offers brands a powerful platform to connect with South Africa’s most trend-driven audience — students aged 18–24 who shape what’s next in culture and conversation.
The event will feature a Best Dressed Couple competition and a student race to close out the afternoon, ensuring memorable moments and strong media appeal.
Tracktion @ Hollywoodbets Kenilworth marks just the beginning. Plans are already underway for a national series of student race day experiences across South Africa in 2026, with early partners gaining first-mover advantage and priority collaboration opportunities.
For brands, creators, and culture-shapers — this is where the next generation shows up.
This is Tracktion Events — where every moment comes to life.
TICKETS AVAILABLE: Tracktion | Home
Media Contact
Jamie Bailey
Director, Tracktion Events
info@tracktion.club
