Race Coast Sales have hitherto only conducted live Sales but they are set to join the Online Sale trend (Picture: Race Coast Sales)
Race Coast Sales Launches Online Sales Platform, Expanding Access to the Thoroughbred Market
First Online Sale to Be Held on 27 January 2026
January 2026 — Race Coast Sales is proud to announce the launch of its new Race Coast Sales Online platform, set to go live in January 2026, with the inaugural online sale scheduled for 27 January 2026.
Traditionally known for conducting live auctions, Race Coast Sales has quickly established itself as an emerging presence in the thoroughbred sales market. As the company continues to grow, the launch of its online sales platform marks a natural evolution—designed to bring greater diversity, flexibility, and accessibility to its services for loyal patrons and new participants alike.
Entries for the inaugural online sale open on Wednesday 7 January 2026, with nominations closing on Thursday 15 January 2026.
Race Coast Sales Online has been created to facilitate the sale of thoroughbreds at any stage of their career. The platform will cater to a wide range of offerings, including:
- Mares in foal
- Mares with foals at foot
- Weanlings and yearlings
- Horses in training
- Racehorses for stud
- Stallion shares
The new platform delivers the Race Coast Sales experience beyond the traditional auction ring, allowing buyers and sellers to participate from any location. Bidding can be done seamlessly online via computer, laptop, or mobile phone, ensuring greater reach and convenience without compromising the integrity of the sales process.
“Race Coast Sales Online brings the horse from the ring to you,” said Justin Vermaak, Race Coast Executive: Racing & Bloodstock. “The platform allows us to better serve the modern thoroughbred industry by offering a flexible and accessible marketplace, while continuing to uphold the standards and professionalism that Race Coast Sales is built on.”
“The online sale is the natural progression for Race Coast Sales and an exciting step forward for our energetic and passionate sales team” said Director of Sales, Pippa Mickleburgh.
The sale on 27 January 2026 marks the beginning of an exciting new chapter for Race Coast Sales, reinforcing its commitment to innovation and service within the thoroughbred industry.
For more information, entry details, and sale updates, visit online.racecoastsales.co.za or contact:
Pippa Mickleburgh pippa@racecoast.co.za
Vicky Minott vicky@racecoast.co.za
MJ Byleveld mj@racecoast.co.za
ENDS
