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As we count down to the Cape Town Met presented by World Sports Betting, we are celebrating the return of premium brands to sponsorship in horseracing. Much work has been done behind the scenes to create offerings to attract commercial partners, and the rewards are now being reaped.

We welcome on board Distell (Pongracz), Peninsula Beverages (Schweppes) and Heineken, all of whom will be executing exciting activations at the Met as well as the City of Cape Town who are joining as a supporting partner.

Donovan Everitt, Commercial, Events and Marketing at Cape Racing, says that the commercial team involved in racing have been working tirelessly behind the scenes to develop the offerings for sponsors, and that attracting big consumer facing brands such as these to the sport, is a significant move in the right direction.

“There is now a stronger focus on working together with brands within a business partnership framework, rather than just seeing them as sponsors. If you work together to achieve each role player’s objectives, people remain involved for longer and develop
long-term relationships.”

Top entertainment and fashion glam returns to the MET in 2022

The Cape Town MET 2022 presented by World Sports Betting springs into full bloom on Saturday 29 January with a foliage of fabulosity. Presenting the Glam Garden, the official theme to one of the Mother City’s most celebrated and prestigious social events. After a 2021 event with no access to the public, the 2022 Cape Town MET returns to its roots and promises something for all.

Set against the backdrop of Kenilworth Racecourse’s rolling lawns, The Cape Town MET 2022 welcomes one and all to a celebration of sophisticated hospitality and elegance, a nirvana of high-end fashion, affluent personalities and influencers. The all-day main event features 10 races ridden by our nation’s finest jockeys on our country’s top horses, as well as live performances from top local artists.

Raise your glass to the victors and embrace the opulent energy as the sun sets over the summer sky, before being whisked away into an unforgettable rapture of after parties and incredible music sets from world class DJ’s. The fabulous Zakes Bantwini, who dropped his new album Ghetto King last month, will be headlining the entertainment, while Good Luck will get the party going. DJs Dean Fuel and Desiree will keep the dance floor pumping.

The Cape Town MET 2022 will adhere to strict COVID protocols for your own safety. Supporters without an ID and valid vaccination card will not be granted access to the grounds.

Tickets are available for purchase on webtickets or in any Pick n Pay store nationwide. Admission options start at R 40 per person, with general admission including grandstand access costing R 100 per person. Access to exclusive areas with hospitality starts at R 1000 for two people. View the full range of ticket options at www.webtickets.co.za.

PURCHASE TICKETS

Viewers will be able catch the full days action of the World Sports Betting Cape Town MET on the brand new racing TV channel 240 on DSTV. The channel launches Wednesday 19 January at 5.30pm.

(Cape Racing Press Release)