A stable visit to Randjesfontein (JC Photos)
4Racing has established Equora, a division tasked with and dedicated to the quality and continued development of the overall racing experience offered to racehorse owners. Equora will be headed by Natalie Turner, CEO of the existing Racehorse Owners Association (ROA).
Most ROA members completed the documentation required for the transition to Equora in September, with a deadline of 31 October to formally register and qualify for recognition as Founding Members.
The ROA will continue as a representative body for racehorse owners with a governance responsibility, while Equora will focus exclusively on race day hospitality, concierge services, exclusive events, communications, lifestyle offerings and other premium services.
This is not a case of ‘same old’. Over the past year, the ROA and 4Racing have collaborated with comprehensive planning to enhance the owner experience, and Equora is the natural evolution of that collaboration.
Turner’s division will include her experienced team of Caroline Burns, Catherine Phillips and Laiken Martin, and will allow greater investment in owner services.
She said: “We are now, for the first time, able to devote ourselves entirely to ensuring a seamless experience for both our established owners and those who have joined more recently, while also reaching into new areas to attract and bring more owners on board.”
Turner said that most ROA members had registered for Equora, adding: “We’ve had an excellent response. Existing ROA Life Members will retain their Life Member status with the Racehorse Owners Association. They will also be invited to become Honorary Equora Members, at no cost, by completing a simple registration process.”
Registered Equora members will receive a welcoming pack including their membership badges, parking access tokens and premium promotional material.
Equora is being introduced through a phased approach, with an expanding range of benefits and privileges planned for members. These will include access to designated member lounges and hospitality areas, preferential pricing on food and beverages, and other exclusive owner experiences, with further details to be announced as the rollout progresses.
