Adam Moore, Director of Racing Partnerships at TPD, and Dean Sawarjith, Chief Operating Officer at Race Coast (Race Coast)
TPD, the global leader in live horse racing data, has further expanded its global presence after signing an agreement with Race Coast to service their four iconic racecourses in South Africa – Hollywoodbets Kenilworth, Hollywoodbets Durbanville, Hollywoodbets Greyville and Hollywoodbets Scottsville.
The partnership will bring new and improved real-time GPS tracking, sectional timing, fan insights and advanced performance data solutions to racing in the Western Cape and KwaZulu-Natal, with all racecourses expected to be live and fully operational later this year.
Race Coast operate several of the most prestigious races and events in the South African racing calendar including the richest race of the year, the Hollywoodbets Durban July at Hollywoodbets Greyville. Other iconic Group 1 highlights include the Hollywoodbets Gold Challenge, LÓrmarins King’s Plate, and WSB Cape Town Met, with the latter two being hosted at Hollywoodbets Kenilworth.
Today’s announcement marks another significant step in Race Coast’s ongoing commitment to innovation and elevating the fan experience, laying the groundwork for enhanced race insights and the future rollout of in-running betting opportunities powered by TPD’s sophisticated AI models and real-time positional data generated through GPS tracking technology.
For TPD, this major announcement represents another significant milestone, extending its global live data coverage by an additional 160 racedays annually, and further strengthening its international racecourse partner network across 17 countries worldwide.
Adam Moore, Director of Racing Partnerships at TPD, said:
“Our new partnership with Race Coast marks an important step forward in the evolution of South African racing data and another important milestone for TPD. Together, we will unlock new opportunities for broadcasters, bookmakers, analysts, racing professionals and fans alike, all powered by the rich race insights that real-time tracking data will provide. We are delighted to welcome four new premier racecourses and many of South Africa’s most iconic races to our growing international portfolio and would like to thank the Race Coast and Hollywoodbets teams for their trust, collaboration and shared commitment to innovation. We look forward to building a successful long-term partnership together.”
Dean Sawarjith, Chief Operating Officer at Race Coast, said:
“Race Coast is committed to continually improving the quality of our racing product and ensuring that we keep pace with developments across the international racing industry. Our partnership with TPD builds on tracking and sectional timing capabilities already in place across our racecourses, while giving us access to richer data, enhanced analytics and new opportunities around broadcasting, fan engagement and wagering. We look forward to working with TPD as we continue to evolve the Race Coast offering.”
About Total Performance Data
Total Performance Data (TPD) is a global leader in live horse racing data covering 17 countries globally. Using pioneering live GPS tracking technology, TPD delivers live and post-race performance data, including sectional times, stride metrics and in-running odds to broadcasters, bookmakers, analysts and racing professionals worldwide. TPD’s data powers betting markets, performance analysis and next-generation fan engagement products. Since TPD was founded, the company has maintained an exclusive partnership with Gmax Technology Ltd. Designed and developed in Cambridge (UK), the agile Gmax Race System is the most accurate and widely adopted system of its kind in global racing.
About Race Coast
Race Coast was created with the vision to revitalise the sport and redefine racehorse ownership. Through delivering premium experiences, building an inclusive community, and growing a new generation of fans, members, and owners across the Western Cape and KwaZulu-Natal, our mission is to create unforgettable experiences for both seasoned enthusiasts and new fans. A dynamic brand that honours tradition while embracing innovation, we’re committed to making racing accessible and exciting for all – celebrating the rich racing cultures of KwaZulu-Natal and the Western Cape, two iconic regions that define South African horse racing. Whether you’re a lifelong racing fan or discovering the sport for the first time, Race Coast aims to reignite interest and reframe the experience while maintaining the integrity of a rich legacy.
For more information: info@totalperformancedata.com
