The Tattersalls Rotunda in Newmarket is the iconic, historic centerpiece of Tattersalls Ltd, Europe’s oldest and largest bloodstock auctioneer (Picture: Tattersalls)
Online thoroughbred sales began to emerge in the early 2010s, with a significant boost and wider adoption occurring during the COVID-19 pandemic when traditional live sales faced restrictions.
Tattersalls’ 2025 Online Sales figures shows how valuable a source it is:
They had the highest price for an online horse in training sold in Europe in 2025 at 250,000 Gns.
1,463 lots were offered online by Tattersalls in 2025.
They had 18% more online entries than in 2024.
They had 3,515 registered bidders.
The aggregate for their online sales was 7,349,500 Gns.
835 lots were sold to over 30 countries.
They had 993,947 catalogue page views online.
There were 597 individual consigners.
They reported 11,910 bids being placed online.
