Picture: Hollywoodbets Greyville
Race Coast and Colossus today announced a partnership that will see Race Coast incorporate the Colossus tote platform adding the Cash Out and ‘Crowdbetting’ features to its multi-leg horse racing products, as well as immediately offering the Colossus Bets globally comingled sports pools to Race Coast online customers. The application of Cash Out to horse racing pools will be a first for the country of South Africa.
Dean Sawarjith, Race Coast, Acting Chief Operations Officer, commented: “The deal with Colossus will give our online customers access to the biggest comingled sporting jackpot pools, as well as enable us to apply the Colossus IP to horse racing pools in the future. We need to innovate to keep our horse racing proposition relevant for today’s younger audiences. We look forward to giving our customers access to the most flexible tote product in the world, where they can decide leg-by-leg how much of their bet to Cash Out. I’m particularly excited to enable our customers to create and join tickets via the Colossus ‘Crowdbetting’ feature, driving customer engagement forward.”
Paula Cara Farcas, Colossus Bets CEO said: “We are delighted that Race Coast now has access to our sports pools and our Cash Out and ‘Crowdbetting’ functionality via our tote platform. When we devised ‘Crowdbetting’ especially, we were confident it would be a game changer for the pari-mutuel industry and Race Coast’s endorsement gives us further confidence that appetite for this feature will only grow. Cash Out is a standard feature in multi-leg bets and parlays worldwide. All Tote operators must innovate if they wish to compete with a rapidly evolving market. Race Coast will become the first racing tote to utilise our technology in order to modernise their racing product, making it fit for 2025. We are really excited to work with Race Coast to ensure that their customers have access to the biggest and most engaging wagering products in racing.”
