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Above: Hollywoodbets Durbanville (Picture credit: Terrance Welch)  

Picture: Hollywoodbets Kenilworth

Kenilworth and Durbanville can look forward to a brighter future with Hollywoodbets

Cape Racing

Cape Racing is proud to announce Hollywoodbets coming on board as the new naming rights sponsor of Kenilworth and Durbanville racecourses. These iconic community landmarks will now be known as Hollywoodbets Kenilworth Racecourse and Hollywoodbets Durbanville Racecourse.

Through this sponsorship, the two organisations are working together to create much improved venues and experience for race-goers, which will bring together communities and showcase the thrill of horse racing to new and old crowds. This initiative includes the upgrading of facilities, bringing a number of bookmakers back on course and fun activities for all, as well as bigger fields with the introduction of the recently launched Race Cape campaign powered by Hollywoodbets.

Following the huge success of the Grooms Initiative project in KwaZulu-Natal, focusing on this important sector was an integral component of this partnership. Hollywoodbets and Cape Racing are happy to introduce this programme to Western Cape racing to recognise the critical role played by grooms. They will now receive a R1 000 cash bonus for every win, paid jointly by both parties.

Hollywoodbets will also sponsor a Work Riders’ series, with the goal of promoting and developing future stars. The series will encompass ten races culminating in a spectacle race against jockeys. In addition to the new naming rights deal, Hollywoodbets will sponsor the final race of each meeting, the Hollywoodbets Bright Future Stakes.

Greg Bortz, Chairman Elect of Cape Racing, added “We are intensely focused on reinvigorating and uplifting this wonderful sport of ours, not just for the racing fans, but for those key employees and stakeholders who are the building blocks underpinning it all. In Hollywoodbets, Cape Racing has found a sponsor and partner with a shared value system and outlook. “

Devin Heffer, Brand and Communications Manager at Hollywoodbets, expressed “Hollywoodbets is absolutely thrilled to be involved with Cape Racing and we are looking to breathe new fire into racing in the Western Cape. The naming rights sponsorship and other projects are just the beginning of our involvement and race goers in the province will see a lot more of our signature purple branding in the near future.”

Hollywwodbets said about the Groom’s initiative, “Hollywoodbets and Cape Racing will award the winning groom in every race with R1 000. Each race horse is looked after by a particular groom who is responsible for animal’s daily care and maintenance. This can include basic first aid, cleaning and maintaining of stables, prepping feed as well as warming up or cooling out a horse for its rider. Grooms share a very special bond with these animal athletes and are in many ways the lifeblood of the sport. In keeping with our goal of holistically adding value and growing the racing industry, we are thrilled to be rolling out the Grooms’ Initiative in the Western Cape after witnessing its undeniable success in KwaZulu-Natal over the last few years.”

They said about the Workrider’s series, “What will the racing world do without work riders? Work Riders are responsible for almost all of the horses work-outs, they are a group of men and women that are up in the early hours of the morning and are out at various training centres across the country putting horses through their paces in order to get them ready for race day.

The Work Rider Series will give these unsung heroes of the industry an opportunity to show what they can do on the biggest stage. The experience they gain from these Work Rider Series races will equip them with the skills and confidence they need to become fully-fledged professional jockeys.”

These initiatives all start from Wednesday 7th September 2022.