A new sponsor for the J&B Met will be announced after Diageo SA, formally known as Brandhouse, and local distributor of J&B whiskey, has announced that it will no longer continue its sponsorship of one of South Africa’s flagship races.
For the past 39 years, the J&B brand has invested significant resources to ensure the staging of this prestigious horseracing event. Over time it has grown to become one of the country’s grandest social occasions and the country’s longest-standing sports sponsorship.
“We are extremely proud of what we have achieved with the J&B™ Met and the wonderful experience it has created over the years. We are certainly going to miss working with this exceptional annual event and team,” says Jeff Milliken, Managing Director of Diageo SA.
Head of Media Executive for Phumelela Gaming, Rob Scott said: “It is sad to see the partnership come to an end, but exciting opportunities are up for the taking. We are in the process of closing a brand new deal and will announce our new sponsors of the Met in due course. The date of the running of the 2017 Cape Town Met will be announced at the same time.”